“Who Are We?”
Liz Muir is a Boston-based writer and editor with more than 20 years’ experience developing medical education and pharmaceutical sales training materials–and an even longer track record writing and editing beyond the pharmaceutical sphere. Passionate about the importance of high-quality, plain-language patient education and professional training materials, Liz is equally adept writing and editing materials for wellness and healthcare consumers as she is developing content for pharmaceutical professionals.
SNAP/INSERT BETTER CURRENT PHOTO, TO PARALLEL PHOTO, BELOW
“Where Do We Come From?”
Right out of college Liz pursued a career in publishing, basically because she loved to read. Children’s books at Rand McNally and then Chicago Magazine were perfect, because Liz is at least as visual as she is literary and in both worlds a lot of pictures were flying around. Preparing materials for children and for a diverse population of adult citydwellers, she learned how to marry images with text.
“At Rand McNally, books were set in hot-metal type and text came back from the typesetters in galley form. Making an error in the days before word processing was time-consuming and costly, so that’s where I was trained to do my best to get it right from the start.
“Why, in presenting my current capabilities, am I touting how long I’ve been in business? I see this as a selling point. I believe it helps to have diverse experiences and a solid foundation on which to continue to build new skills.”
“Where Are We Going?”
As a writer/editor/communicator Liz is a work in progress, which is a good thing. “One of my core strengths, both professionally and personally, is that I love to learn. I can become interested in–want to research, develop materials and a narrative around–just about any topic. Another strength is empathy for the reader, the learner or trainee or patient–whomever. This, together with a desire to seduce the audience–by “seduce” I of course mean, catch and hold attention, draw people in–are qualities that serve me well. Once I’ve done this, I work keep things simple. When working with clients a recurring question is ‘What’s really key?’”
“What else? I’m a voracious reader and a Googlemaniac. I’m forever enrolling in classes and for the past 10 years have been an active member of book discussion groups at The Boston Athenaeum. I love to walk around Boston and travel–explore familiar and foreign places.
Hot Metal Type On A Composing Stick: Willi H, Wikimedia Commons
Where Do We Come From? Who Are We? Where Are We Going?, MFA Boston, Wikipedia